Making onsen culture a part of the global recycling movement.
We waste no precious natural resources, effectively utilizing hot spring water and then returning it to the earth from which it came.
The Senon logo evokes the cycle of rainfall from the heavens that penetrates the earth where it absorbs rich natural minerals and is heated by magma deep underground. The logo takes its inspiration from the infinite potential held in every drop of onsen water.
The design also envisions hot springs gushing from the depths of the earth to give life to plants and animals before it returns once again to the soil.
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